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Lower your CAC with data-backed creative + media buying

CREATIVE

The Creative OS™ that fuels profitable growth for DTC brands. From concept to scale, we unify creative and media buying into one system that continuously lowers CPAs and unlocks new winners.

Lower CACs

Consistent ROAS

Creative that engages, not interrupts

We’ve Created 1000+ Creatives for 20+ DTC Winners

Our Unified Creative & Media Buying System

The Creative OS™ for Paid Acquisition

CREATIVE STRATEGY

PAID ADS

Creative Research & Ideation

Production & Editing

Concept
& Scripting

Creative Reporting & Scaling

Testing & Validation

Profitability
Analysis

Data-backed creative that doesn’t just look good — it performs.

From UGC to statics to high-performing video ads, every creative we produce is built to test, learn, and scale. Here’s a sneak peek of what we deliver for growth-minded DTC brands.

The Creative OS™

Paid Social (Meta, TikTok, Google)

Diverse Creative Sourcing & Production

Creative Iteration Systems

Creative Strategy Consult & Reporting

The Creative OS™

Paid Social (Meta, TikTok, Google)

Diverse Creative Sourcing & Production

Creative Iteration Systems

Creative Strategy Consult & Reporting

The Creative OS™

Paid Social (Meta, TikTok, Google)

Diverse Creative Sourcing & Production

Creative Iteration Systems

Creative Strategy Consult & Reporting

The Creative OS™

Paid Social (Meta, TikTok, Google)

Diverse Creative Sourcing & Production

Creative Iteration Systems

Creative Strategy Consult & Reporting

The Creative OS™

Paid Social (Meta, TikTok, Google)

Diverse Creative Sourcing & Production

Creative Iteration Systems

Creative Strategy Consult & Reporting

The Creative OS™

Paid Social (Meta, TikTok, Google)

Diverse Creative Sourcing & Production

Creative Iteration Systems

Creative Strategy Consult & Reporting

The Creative OS™

Paid Social (Meta, TikTok, Google)

Diverse Creative Sourcing & Production

Creative Iteration Systems

Creative Strategy Consult & Reporting

The Creative OS™

Paid Social (Meta, TikTok, Google)

Diverse Creative Sourcing & Production

Creative Iteration Systems

Creative Strategy Consult & Reporting

The Creative OS™

Paid Social (Meta, TikTok, Google)

Diverse Creative Sourcing & Production

Creative Iteration Systems

Creative Strategy Consult & Reporting

The Creative OS™

Paid Social (Meta, TikTok, Google)

Diverse Creative Sourcing & Production

Creative Iteration Systems

Creative Strategy Consult & Reporting

Our Process

Our team brings together creative strategists, media buyers, editors, designers, and creators, all working under one system to take your ads from insight to execution.

1

THE FOUNDATION OF SCALE

Brand Research & Insights

We dig deep into your brand, customers, and competitors. From review mining to Reddit threads, we uncover pain points, desires, and market angles that shape your creative strategy.

TURNING DATA INTO DIRECTION

Creative Strategy

We translate research into actionable ad strategy. Using our Creative OS™, we map out testing angles, ad frameworks, and media structures designed to unlock growth. Every member of our creative team is aligned through a shared knowledge base, ensuring your brand insights and market research serve as the foundation for everything we produce.

2

3

CREATIVE BLUEPRINTS THAT CONVERT

Scripting & Brief Creation

We craft detailed scripts and briefs for UGC, statics, and more, covering hooks, alternates, and variations. This includes concept briefs for employee-generated content, founder-led videos, and brand storytelling to build an authentic, diverse content mix.

AUTHENTIC CONTENT AT SCALE

Creator Sourcing

We source UGC creators who match your brand’s tone, audience, and aesthetic. You choose from curated decks of vetted creators, ensuring every piece of content feels genuine and on-brand.

4

5

POLISHED, AD-READY CREATIVE

Content Production + Client Review

After content is uploaded and tagged in our RAW Digital Asset Management (DAM) system, our editors transform raw content into high-performing ads. From overlays to animations to static design variations, everything is optimised for conversions and delivered through a custom platform for quick feedback and approvals. Saving you time going back and fourth with creators and agencies with no systems.

SYSTEMATIC MEDIA BUYING

Testing & Launch

We launch creatives using tailored campaign structures across Meta, TikTok, and Google. Each test is designed to uncover winning desires, angles, and frameworks. Our focus is on bringing fresh ideas to market consistently, then using performance data to shape and improve the next creative batch.

6

7

THE FEEDBACK LOOP

Reporting & Iteration

Using creative reporting tools, we run monthly retrospectives to see what’s working. Winners are scaled, underperformers are refined, and new iterations created. By leveraging every raw scene and file in your library, we generate endless variations and fresh concepts, turning past content into a compounding engine for growth.

The Results Our Clients Trust Us For

Alex Sosnov – COO, Tiesta Tea

From Stagnation → 40% Growth—How We Scaled Tiesta Tea's Store

“Since working with AdPunch, we’ve seen 40% growth compared to 5% the year prior. New customer acquisition is up 30%, profits and revenue are up, and we’re not relying on sales or discounts. ncROAS is higher, acquisition costs are down, and all our KPIs have dramatically improved.”

+30% New Customer Acquisition → from previous year

36% CPA Reduction → lower acquisition costs

+64% ROAS → efficiency boost across campaigns

Jennie Haire & Lisa Hughes – Founders, Gigi Supplements

Bootstrapping from €0k → €25k p/m in under 6 months

“With the help of AdPunch we hit our first €25K month within a couple of months of launching. The team are always responsive, giving us peace of mind and showing how much they care.”

+116% Conversion Rate → from 2.3% to 5.2%

€80K+ MRR → bootstrapped in under 12 months

+64% ROAS → efficiency boost across campaigns

Laura Dowling – Founder & CEO, fabÜ

55% UK Sales Growth — How We Scaled fabÜ’s Paid + Creative Strategy

“UK sales are up 55% since partnering with AdPunch. We’re running more tests than ever and thinking strategically about our ad account. The team is super responsive, and now our creative and ad spend strategy is much more dialed-in. Gross sales are up, and even though we’re spending more, the returns are brilliant.”

+82% Gross Sales Increase → across channels

Scaled Ad Spend from €9k to €63k Per Month
→ profitably in under 8 months

Nicki Hoyne – Founder, Nicki Hoyne

75%of New Collection Sales areNew customers

“Our Instagram has grown 67% since Christmas, and ROAS has been 20x, 30x, even 40x. With strong ads, 3/4 of our sales were new customers. I would highly recommend the guys, they’re brilliant.”

+67% Instagram Growth → since Christmas

3/4 Sales = New Customers → from collection launch ads

+300% Paid Channel Revenue Growth → in < 1 year

Geraldine Jones – CEO, Skin Formulas

Immediate Results in the Revenue Generated

“They have brought so many concepts and ideas to us as a brand. We’ve seen immediate results in terms of revenue generated.”

+€43K MRR → added within 90 days

500+ Creatives Sourced & Tested → from statics & UGC to high production video

Work With Our World Class Team to Grow Faster

No job posts. No managing employees. No headaches.

Starter

$2,500/mo

At least 15 Ads

What's included

5 New UGC Style Ads
‍(1 Concept x 5 Variations)

10 Static or TikTok Trend Ads
‍(2 Concepts x 5 Variations)

10 iterations ads of any format
‍(2 Concepts x 5 Variations)

Ownership and rights to all content in perpetuity

Slack and Email

1 Revision after delivery

Growth

Most Popular

$4,500/mo

At least 30 Ads

What's included

10 New UGC Style Ads
(2 Concepts x 5 Variations)

20 Static or TikTok Trend Ads
(4 Concepts x 5 Variations)

20 iterations ads of any format
(4 Concepts x 5 Variations)

Ownership and rights to all content in perpetuity

Slack and Email

Monthly meetings

Creative Research & Strategy (Competitor Landscape, Audience Research)

1 Revisions after delivery

Scale

$8,500/mo

At least 50 Ads

What's included

20 New UGC Style Ads
(4 Concepts x 5 Variations)

30 Static or TikTok Trend Ads
(6 Concepts x 5 Variations)

30 Static or TikTok Trend Ads
(6 Concepts x 5 Variations)

Ownership and rights to all content in perpetuity

Slack and Email

Monthly meetings

Creative Research & Strategy (Competitor Landscape, Audience Research)

Custom naming convention

1 Revisions after delivery

Transparent Performance-Based Media Buying

Facebook/TikTok Media Buying

$2,500/mo

*Performance-based media buying is available to clients leveraging our creative packages

Benefits:

Drive consistent ROAS with highly-targeted ads.

Combine creative-first strategies with precise campaign scaling.

Build brand loyalty and grow an engaged community.

What's included

Tailored Account Strategy Setup: Build ad funnels that match customer journeys.

Creative-Focused Campaigns:
‍Integrate creative learnings into ad structures.

Smart Budget Allocation:
‍Scale based on real-time performance.

Remarketing Expertise:
‍Bring back lost customers with personalized ads.

Advanced Ad Targeting:
‍Leverage Meta’s best tools for interest, lookalike, and retargeting audiences.

Regular Creative Ideation Sessions:
‍Sync with creative and media buying teams.

In-Depth Performance Reporting:
‍Gain actionable insights with clean, transparent reports.

Seamless UTM Tracking for performance visibility.

Google Ads Media Buying

$2,500/mo

Benefits:

Boost website visibility with high-intent traffic.

Dominate search results and unlock new revenue opportunities.

Use detailed analytics to guide and scale campaigns effectively.

What's included

Search Campaign Customization:
‍Set up campaigns for maximum relevancy and results.

Keyword Optimization:
‍Identify and bid on high-intent, revenue-driving keywords.

Remarketing Expertise:
‍Bring back lost customers with personalized ads.

YouTube Ad Targeting:
‍Tap into high-visibility video campaigns.

Data-Driven Copy Testing:
‍Refine messaging to increase CTR.

Geographic Targeting & Bid Adjustments:
‍Adapt to regional performance patterns.

Display Campaigns for brand awareness.

Weekly Performance Calls for transparency and alignment.

Meet the Team Powering DTC Growth

A group of performance-driven creatives and media buyers using data, systems, and storytelling to help brands scale profitably.

Pierce Kent

Founder

Philip O’Flynn

Founder

Andrej

Senior Media Buyer

Yurii K

Senior Video Editor

Fedrik

Junior Media Buyer

FAQs

Frequently asked questions.

You have questions, we have answers.

What does your Creative OS™ system include?

Our Creative OS™ combines research, creative strategy, production, and paid media into one repeatable system designed to test, learn, and scale performance creative. Just want creative? We’ve got you covered for that too :)

How quickly can you deliver the first batch of creatives?

After onboarding, your first batch of creatives is delivered within 21-40 days depending on package volume — fully prepped, approved and ready to launch.

What happens if our ads don’t perform?

We don’t stop at one batch. Our system is built on iteration — we analyze data, identify what’s working, and launch new variations until we hit performance goals. Our average client lifetime is 13+ months because the process works :)

What types of DTC brands do you work with?

We partner with growth-focused DTC brands doing $30K–$500K+ per month that rely on paid channels like Meta, TikTok, and Google to scale.

How do you source and manage UGC creators?

We handpick creators from our internal database based on your brand’s audience and tone. If you’re a US brand, we source US creators; if you’re UK-based, we use UK creators etc. Our team manages everything — from briefs and sourcing to feedback and final delivery.

How much ad spend should we start with to see scale?

Most clients begin with $20K–$50K in monthly ad spend to gather meaningful data, test multiple angles, and scale efficiently. If you don’t fall within this, don’t worry, just book a call and to see if you’re a fit.

Who owns the creative assets and raw files?

You do. All edited creatives, raw files, and project assets are fully owned by your brand forever and stored in your shared library.

Work With Us

Ready to Scale With Creative That Converts?

We help DTC brands lower CAC, boost ROAS, and scale profitably with data-backed ad creative and smart media buying.

Before booking, make sure you:

Have reviewed our portfolio

Run a DTC brand or consumer mobile app

Spend at least $20,000/month on ads

Generate a minimum of $50,000/month in revenue